Hispanic marketing is about more than speaking Spanish. Cultural nuances are often more important than language. While language can be a trigger, culturally- relevant content and messaging can engage the entire spectrum of the Latino audience.
How to reach Hispanic Consumers Through Social Media
"[The] best way to sell something - don't sell anything. Earn the awareness, respect, and trust of those who might buy."
This approach has become prevalent in digital media and is especially pertinent when considering marketing to the Hispanic population.
There is no bigger demographic group in the U.S. that consumes media like the Hispanic population. This means that your business must have the necessary up-to-date information to successfully engage and connect with this target audience.
Choosing the Right Social Media Platform
Where is the Hispanic audience hanging out? According to a recent Pew Research study, Hispanics are more likely to be using Instagram. Out of all internet users, it found that 34% of Hispanics use Instagram. However, Facebook still remains popular regardless of race or ethnicity. Close to 71% of adult internet users still use Facebook.
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